Released on: 1996
Rating: 7.10
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Adventures in Indie Film Marketing: Miranda July Talks About Not Selling "The Future"
Welcome to Adventures in Indie Film Marketing, in which we take a look at the campaigns that manage to leapfrog our cynicism and capture our attention. What's for sale: "The Future," directed by and starring Miranda July. Release date: July 29 through Roadside Attractions. The strategy: Create audience interest in "The Future"--without selling "The Future." Says July: "With marketing, I cringe at things that seem like they're selling." The product: »
See full article at IndieWIRE »
"Kung Fu Panda 2" Promotes Fireworks Not Bombs in a Sequel That's as Good as the Original
I find a lot of kids' movies set in the past to be oddly encouraging considering their historical contexts. For example, the villain in "Who Framed Roger Rabbit?" has that "Chinatown"-esque plot to shut down the trolley system and build freeways in Los Angeles. He is defeated in the film by the 'toon hero, yet even as a young moviegoer I knew the reality, and I left the theater feeling the bleak irony in the fact that eventually L.A. was indeed overrun by these apparently evil roadways. Now "Kung Fu Panda 2" is here with a similarly optimistic tale in…»
See full article at Spout »
See also: About As Good as It Gets
